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Hey, I’m Simon.

I'm a UX designer with 5+ years of experience in product design. I’m originally from Taiwan currently living in Tokyo. I'm obsessed with creating a delightful user experience that also achieves the business goals.

I’m specialized in multi-fields of design which allows me to convert abstract ideas to the feasible deliverables. I’m used to thinking from the user's perspective and striving to bring value to them. I enjoy being a designer that I can make the world different.

In my spare time, I like to make videos, write articles, cook Taiwanese foods, and snowboard. I can always gain some inspiration from those hobbies. 

I specialize in

Interaction Design
Visual Design
User Research
Design Strategy
Rapid Prototype
Information Architecture
Motion Design

I speak

Chinese (Mandarin)

Native Speaker


Full Working Proficiency



I mainly use

Figma (99%)
After Effects

I'm familiar with Slack, JIRA for daily communication & project management. Previously I used InVision, Zeplin for hand-off designs to engineer. But now Figma becomes my main design tool that can do pretty much everything for my workflow :D

My design process

Understand & Define

User research


Ideate & Explore



Design & Build

Visual/UI Design
Hi-fi prototype


Test & Validate

Usability test
A/B testing


I worked closely with Product Manager to identify the core problems and goals in the first place,  then collaborated with cross-function UX folks like Content Strategist, Design Technologist, UX Engineer to come up with the optimal solutions.

Working Experience

Indeed | Tokyo  

UX Designer

2018 Apr - Present

Dedicated to Indeed Japan job seeker experience, providing design solutions to make the entire job search process seamless. I focused on searching & filtering experience, the application process, first-time experience(homepage), native app concept and a bunch of UX improvements to the existing products.

Odigo | Tokyo

Sr. UI/UX Designer

2017 Jul - 2018 Jan

The mission of Odigo is to help people plan their trip easily and effectively. As a UX/UI designer at Odigo, I was in charge of building the best user experience for the primary product includes website & app(iOS&Android).

Before I moved to Tokyo, I also worked for few small startups and have been a freelance designer for about a year in Taiwan. To know more detail of my previous working experiences, please visit my  LinkedIn profile.

I love community

When I was in Taiwan, I actively participated in UX design meetups, conferences as well as being a guest speaker. It’s always great to have a connection with people who have similar interests and passionate about UX design. I like to talk to people from different companies, and I learned a lot about how they approach the problems through design from various perspectives.

I love writing and sharing

I love to convert my design thinking and experiences into the digestible content to share with more people, this is also a good way to reflect myself on what I’ve learned from the projects I’ve worked on. In the past 4 years, I've been writing more than 30 articles that accumulated more than 4,500 readers follow me on Medium.







What I've done

Medium Publication - AAPD (As A Product Designer)

Founder & Writer & Curator

2017 Jan - Present

AAPD is an online publication that is dedicated to curating high-quality design-related content from talented designers. We are sharing various inspirations of design to help designers grow faster. We also organized a bunch of offline design event in Taiwan.

Check more content

Sketch/UI Fundamental Online Course


2017 - 2019

This course is about Sketch and UI fundamental, it has been running for 3 years and has 1000+ enrolled student so far. I started this online course from scratch which includes structuring content, video recording & editing, review the design homework for students.

Check  course

LTUX | UIUX Taipei | HPX | AdobeXD Meetup


2017 - 2019

Given talks for a various design communities in Taiwan. The topics covered my personal thought of design, self-taught experience, workflow, design career, practical UX case study and collaboration with cross-functional teams.

Check more slides
The quote I like
Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, co-founder of Apple

Looking for a designer for your next product?

Let's talk about it!

If you’re a designer who is looking for a design mentor, I’m experimenting a pilot program for design mentorship, so please don’t hesitate to reach out :)

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