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Hey, I’m Simon.

I'm a UX designer with 5+ years of experience in product design. I’m originally from Taiwan currently living in Tokyo. I'm obsessed with creating a delightful user experience that also achieves the business goals.

I’m specialized in multi-fields of design which allows me to convert abstract ideas to the feasible deliverables. I’m used to thinking from the user's perspective and striving to bring value to them. I enjoy being a designer that I can make the world different.

In my spare time, I like to make videos, write articles, cook Taiwanese foods, and snowboard. I can always gain some inspiration from those hobbies. 

My values
1.
Be a good human

As a designer, we need to be able to empathize with others and work with different types of people. Especially we should be open when communicating with teammates, which will take you to the same vision and goal.

2.
Keep learning & sharing

Designers are facing various challenges and we need to provide the right solutions, so keep learning and leveling up your specialty is very crucial. When we are capable to solve complex problems, we can greatly help people who're struggling with a similar situation by sharing our experience.

3.
Put value first

I always believe in the principle of "value first", because the key reason why designers are here is to bring value to products, businesses, and users by leveraging the design approach. So put values on the first priority can help me make the right design decision.

I specialize in
Interaction Design
Visual Design
User Research
Design Strategy
Rapid Prototype
Information Architecture
HTML/CSS
Motion Design
I speak

🇹🇼 Chinese (Mandarin)

Native Speaker

🇺🇸 English

Full Working Proficiency

🇯🇵 Japanese

Just a little bit

Software I love the most

I mainly use Figma for designing anything and exploring new ideas, ProtoPie for creating hi-fi interactive prototype, Webflow for building high-quality websites(and of course this portfolio!), Notion for anything related to the content, even project management and life planning. I also use many other tools to make my design process & communication more efficient.

Figma
ProtoPie
Notion
My design process

Understand & Define

User research
Hypothesis

01

Ideate & Explore

Brainstorming
‍Wireframing

02

Design & Build

Visual/UI Design
Hi-fi prototype

03

Test & Validate

Usability test
A/B testing

04

I worked closely with Product Manager to identify the core problems and goals in the first place,  then collaborated with cross-function UX folks like Content Strategist, Design Technologist, UX Engineer to come up with the optimal solutions.

Working experience

Indeed | Tokyo, Japan

Senior UX Designer

2018 Apr - Present

Dedicated to Indeed Japan job seeker experience, providing design solutions to make the entire job search process seamless. I focused on searching & filtering experience, the application process, first-time experience(homepage), native app concept and a bunch of UX improvements to the existing products.

SWAP | Taipei, Taiwan(Remote)

Lead Product Designer(Advisory)

2020 Oct - Present

I delivered a product design strategy and helped to launch MVP. And I’ve defined the first design system and component library, established a collaboration process between engineering & design to improve efficiency. I was also mentoring three design interns to successfully ship the given projects.

Odigo | Tokyo, Japan

Senior UI/UX Designer

2017 Jul - 2018 Jan

The mission of Odigo is to help people plan their trip easily and effectively. As a UX/UI designer at Odigo, I was in charge of building the best user experience for the primary product includes website & app(iOS&Android).

Before I moved to Tokyo, I also worked for few small startups and have been a freelance designer for about a year in Taiwan. To know more detail of my previous working experiences, please visit my LinkedIn profile.

I highly engaged with community

When I was in Taiwan, I actively participated in UX design meetups, conferences as well as being a guest speaker. It’s always great to have a connection with people who have similar interests and passionate about UX design. I like to talk to people from different companies, and I learned a lot about how they approach the problems through design from various perspectives.

I'm mentoring at

I help next generation designers to grow faster 💪

I'd love to share with you my design story, provide feedback to your portfolio, help you to prepare for your interviews, and suggest what can you try for your next moves & career. Feel free to book a session according to my availability.
Looking forward to chatting with you :)

I love writing and sharing

I love to convert my design thinking and experiences into the digestible content to share with more people, this is also a good way to reflect myself on what I’ve learned from the projects I’ve worked on. In the past 5 years, I've been writing more than 50 articles that accumulated more than 60,00 readers follow me on Medium.

50+

Articles

500k

Views

6k

Articles

What I've achieved

Product design & Figma online course

Lecturer

2020 Dec - Present

I teach product design & Figma in this course to help people who are interested in learning product design. This course covers UI/UX fundamental & practical design skill, students start from learning Figma basic then gradually dive into building a real product from 0-1.

Check Course

Medium Publication - AAPD (As A Product Designer)

Founder & Writer & Curator

2017 Jan - Present

AAPD is an online publication that is dedicated to curating high-quality design-related content from talented designers. We are sharing various inspirations of design to help designers grow faster. We also organized a bunch of offline design event in Taiwan.

Check Publication

Sketch/UI Fundamental Online Course

Lecturer

2017 - 2019

This course is about Sketch and UI fundamental, it has been running for 3 years and has 1000+ enrolled student so far. I started this online course from scratch which includes structuring content, video recording & editing, review the design homework for students.

LTUX | UIUX Taipei | HPX | AdobeXD Meetup

Speaker

2017 - 2019

Given talks for a various design communities in Taiwan. The topics covered my personal thought of design, self-taught experience, workflow, design career, practical UX case study and collaboration with cross-functional teams.

Check more slides
The quote I like
Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, co-founder of Apple

Looking for a designer for building your next product?

Let's talk about it!

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