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Hey, I’m Simon. Nice to meet you!

As a Lead UX/Product Designer with 8 years of industry experience in various fields, including Fintech, Travel, Education, Esports & Gaming, Job Search, and SaaS tool development, I am passionate about creating a delightful user experience that aligns with business goals.

My expertise in multiple design disciplines allows me to effectively convert abstract concepts into feasible deliverables. I am dedicated to delivering value to users and strive to make a positive impact through my work as a designer.

In my free time, I enjoy creating videos, writing articles, cooking Taiwanese food, and snowboarding in the winter. My interests constantly inspire and inform my design approach.

My values
Empathize others

As designers, it is important to possess the ability to empathize with others and work with a variety of people. Open communication with teammates is key in aligning towards a shared vision and goal.

Keep learning & sharing

Designers often face a range of challenges and must provide effective solutions. Continuing to learn and develop specialized skills is crucial in this field. By honing my ability to solve complex problems, I can help others who may be facing similar challenges by sharing my experiences and expertise.

Create values

I believe in the principle of "value-first" design, as the primary purpose of a designer is to bring value to products, businesses, and users through design. Prioritizing the creation of value guides me in making the right design decisions.

I specialize in
Interaction Design
Visual Design
User Research
Design Strategy
Rapid Prototype
Information Architecture
Motion Design
I speak

🇹🇼 Chinese (Mandarin)

Native Speaker

🇺🇸 English

Full Working Proficiency

🇯🇵 Japanese

Just a little bit

Software I love the most

I mainly use Figma for designing anything and exploring new ideas, ProtoPie for creating hi-fi interactive prototype, Webflow for building high-quality websites(and of course this portfolio!), Notion for anything related to the content, even project management and life planning. I also use many other tools to make my design process & communication more efficient.

My design process

Understand & Define

User research


Ideate & Explore



Design & Build

Visual/UI Design
Hi-fi prototype


Test & Validate

Usability test
A/B testing


In my previous work, I closely collaborated with a Product Manager to identify core problems and goals, then worked with cross-functional UX team members, including a Content Strategist, Design Technologist, and UX Engineer, to develop optimal solutions.

Working experience

AAPD | Remote


2017 Jan - Present

The mission of AAPD is to cultivate world-class product designers. We are dedicated to design education and fostering communication and interaction within the design community. We hope AAPD will serve as a catalyst for progress in the design industry, helping designers contemplate how to harness the power of design to amplify the impact on organizations and products, and ensuring product design becomes one of the core values of organizations.

Canva | Sydney, Australia

Lead Product Designer

2022 Mar - Present

Leading the end-to-end product experience for Canva Docs.

TimelyHero| Tokyo, Japan(Remote)

Lead Product Designer

2021 Nov - 2022 Oct

Planned product strategy and vision, designed MVP version, and hand-crafted the first design system and component library to improve development efficiency. Worked closely with the founder and engineers to clarify the requirements and specifications.  Led design team to propose solutions that solve the user problems.

Indeed | Tokyo, Japan

Senior UX Designer

2018 Apr - 2022 Feb

Dedicated to Indeed Japan job seeker experience, providing design solutions to make the entire job search process seamless. I focused on searching & filtering experience, the application process, first-time experience(homepage), native app concept and a bunch of UX improvements to the existing products.

SWAP | Taipei, Taiwan(Remote)

Lead Product Designer(Advisory)

2020 Oct - 2021 Oct

I delivered a product design strategy and helped to launch MVP. And I’ve defined the first design system and component library, established a collaboration process between engineering & design to improve efficiency. I was also mentoring three design interns to successfully ship the given projects.

Odigo | Tokyo, Japan

Senior UI/UX Designer

2017 Jul - 2018 Jan

The mission of Odigo is to help people plan their trip easily and effectively. As a UX/UI designer at Odigo, I was in charge of building the best user experience for the primary product includes website & app(iOS&Android).

Before I moved to Tokyo, I also worked for few small startups and have been a freelance designer for about a year in Taiwan. To know more detail of my previous working experiences, please visit my LinkedIn profile.

I'm engaged with community

While living in Taiwan, I actively participated in UX design meetups and conferences, and even served as a guest speaker on several occasions. I found great value in connecting with others who shared my passion for UX design. I enjoyed speaking with people from different companies and learning about their diverse approaches to problem-solving through design.

I'm mentoring at

I help next generation designers to grow faster 💪

I'd love to share with you my design story, provide feedback to your portfolio, help you to prepare for your interviews, and suggest what can you try for your next moves & career. Feel free to book a session according to my availability.
Looking forward to chatting with you :)

I love writing and sharing

I enjoy sharing my design thinking and experiences with others through written content. This also serves as a way for me to reflect on what I have learned from the projects I have worked on. Over the past 5 years, I have written over 50 articles that have been read by over 60,000 people on Medium.







What I've achieved

Product design & Figma online course


2020 Dec - Present

I teach product design & Figma in this course to help people who are interested in learning product design. This course covers UI/UX fundamental & practical design skill, students start from learning Figma basic then gradually dive into building a real product from 0-1.

Check Course

Medium Publication - AAPD (As A Product Designer)

Founder & Writer & Curator

2017 Jan - Present

The As a product designer (AAPD) is a organization that focuses on design education and content curation. Through our platform, we provide access to high-quality design-related content from talented designers to inspire and support the growth of professionals in the field. In addition to our online offerings, we also host offline design events in Taiwan to bring together members of the design community. Our goal is to empower designers with disabilities to achieve their full potential in the field of product design.

Check Publication

Sketch/UI Fundamental Online Course


2017 - 2019

This online course is about Sketch and UI fundamental, it has been running for 3 years and has 1000+ enrolled student so far. I started this online course from scratch which includes structuring content, video recording & editing, review the design homework for students.

LTUX | UIUX Taipei | HPX | AdobeXD Meetup


2017 - 2019

I have given talks to various design communities in Taiwan, sharing my personal thoughts on design, my experience as a self-taught designer, my workflow, and my insights on building a successful design career. I have also discussed practical UX case studies and the importance of collaboration with cross-functional teams.

Check more slides
The quote I like
Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, co-founder of Apple

Looking for a designer for building your next product?

Let's talk about it!

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