2019 MAR - 2020 MAR
Th team wanted to redesign the existing search experience on Indeed for Japanese job seekers. Also, we wanted to refactor our infrastructure for the future scale.
In this project, I worked closely with PM and four engineers. I was responsible for entire UX and UI design, from defining the problem to deliver the final visual crafts.
This project had quite a few technical dependencies with other teams & products, we also needed to deal with many prioritizations to make sure we can deliver MVP on time.
We launched the MVP in six months that increased our overall metrics significantly, especially it increased the revenue by 12%. We also received a lot of positive feedback from users.
We also worked with the vendor to conduct user interviews, then we consolidated the insights and came up with the Jobseeker journey map to help the team better understand the problems.
Job boards in Japan usually look rich, vibrant and informative which provides job seekers different ways to get start a search easily.
There were tons of essential elements in our site were missing. For example, photos and job-related filters are crucial for the job seeker, but they were not available on our site. Additionally, the overall look and feel of our site were not familiar to Japanese job seekers in comparison to other local job sites.
At the end of the design jam, we came up with a bunch of concrete ideas/wireframes that can help me go straight to the feasible design solution.
Launch the new search experience(MVP) that meets Japanese job seekers' expectations.
Improving the UI/visual design and show more structured information will help job seekers easier find jobs that fit them.
Introducing the tapping experience will help job seekers better express themselves, narrow down their search results easier, eventually they will see more relevant jobs and apply more.
Given that the goal is to launch the MVP in 6 months, they are a lot of works that need to be done. The team has to work collaboratively and prioritize the most important things to make sure we can deliver what we want on time.
As mentioned in the beginning, Indeed Japan shared the codebase with Indeed global, which makes it hard to make change drastically in terms of functionality. Apart from that, jobs in Japan need more metadata and filters which is not supported by our global back-end system.
Even though we're designing for the Japanese market which is very unique, we still need to align with the global brand at the foundation level to make sure we have a consistent experience across devices, countries, and products.
Japanese job seekers read every piece of content carefully, the copies we provide need to be concise and clear, the wordings we're using should be consistent and understandable.
These are our components in our shared design library that allow designers in the team to use to keep the consistency.
Introduce the tapping experience for location search
For a very long time, people have to type in the location keyword manually if they want to search job on Indeed. This is not a common way to start a search for a Japanese job seeker. As one of the primary changes in the redesign, we'd like to introduce a more effortless way to start a search, which led us to select their desired location from the new location picker.
Users can click on the location picker to trigger the location pane, we created a linear flow to drill down their preferred location from region to district.
Beyond search by keywords - Filtering experience
The filter is one of the most frequent requests from our users, it's also commonly used on other local job boards. Because keyword-search(where & what) is something unfamiliar to Japanese job seekers, they don't know how to express themselves by entering the keywords.
We used to have pretty limited filter options when started building MVP, later on, we added more and more options as the team developed a more robust data structure, that allows us to map those filters to the right job.
Filters help job seekers easily select the criteria that fit their preferences and conditions without draining their brains to come up with any terms to input the keyword box. Our goal is to provide various filters that help job seekers narrowing down the search result quickly.
Since jobs at Indeed cover all kinds of employment types, we wanted to make sure every job seeker who comes to Indeed can easily find the filters that relevant & useful for them.
We introduced dynamic filters which allow the specific type of job seeker (i.g. part-time job seeker) to find the customized options as soon as they choose the corresponding employment type.
Rich & structured information on job cards
We redesigned the job card structure and visuals to make it more readable and neat, we created a clearer hierarchy and more spaces to differentiate content based on their priority. Also, we added essential information such as photos, job tags, application-related labels to help job seekers have better sense to easily assess if the job suits them or not.
Since we have compact information on a tiny card, we wanted to let users anticipate what will be shown before the page loaded, we designed a skeleton card that will be displayed while the page is loading.
There are various jobs on Indeed, meaning we have to deal with jobs with a variety of information. We need to display that information in a meaningful and consistent format whether richness of card, I provided a unified design structure that can accommodate dynamic content. Here's an example:
A scannable job description
The job description is a crucial part of job searching, Japanese job seekers tend to walk through the job description carefully in order to judge if they're a good fit for that job.
Job descriptions at Indeed used to be unstructured since we aggregated jobs from a variety of sources, which made us really hard to make all of the job descriptions unified and consistent.
The team has been working on parsing jobs that we aggregated to our site, we wanted to extract the key information from jobs, then display them on top of the description in a meaningful and structured way to help job seekers easily skim through the job.
Since the jobs on Indeed are varied the team tried to parse the content and label the section content into the relevant category.
This semantic label approach will empower us to rearrange the sections of the job description and make it unified across all jobs at Indeed.
We created a "title & content pair" enhancer and apply this new rule to all jobs, which makes the jobs at Indeed look more consistent no matter where are the jobs coming from.
Clearer & inviting content
I worked closely with content strategist to ensure we use the consistent wording, voice and tone in every piece of product. Also, we tested variety of copies to validate which one can drive more job seekers to apply.
Since we have some Indeed-specific features/terms that sometimes might confuse new users, we want to explain our value proposition in a more clear way, so we reviewed all the critical and commonly used copies to be aligned across the products.
Unified saving job experience
Saving jobs is especially important for Japanese jobseekers, they save almost 2x more jobs than other markets, we've learned from previous user researches that people prefer to save job first when they found the interesting jobs, and they are actually more likely to apply if they save a particular job.
However, the currently save job experience at Indeed is kind of broken, the navigation is not clear and we inherited some features from Indeed global which might not very useful for Indeed Japan at this point.
We used to have many statuses of jobs which is pretty complicated and confusing.
The interaction of change job status was not intuitive, the visual hierarchy was unclear.
The UI between logged-in and logged-out is inconsistent.
The new entry point of the saved job become more visible and interactive, it's invisible by default and it shows up when user saves the job or scroll up the page.
Simplified saved job page helps job seekers to only focus on the most important status on the job searching phase.
Consistent UI between logged-in and logged-out to ensure users have a seamless experience.
Left: Saved search experience | Middle: New apply flow | Right: Saved job comparison